FLOMIVA
← Back to Resources

PRIVATE-LABEL RESOURCE

Custom Logo Preparation

Start with the brand direction, then bring the details that make a private-label conversation clearer.

BRAND REFERENCES

Prepare the brand references

Bring a visual direction into the first conversation. These references help frame the brand context, not a finished product or production decision.

Illustrative logo reference with unbranded logo artwork sheets and geometric mark placeholders

01 · LOGO REFERENCE

Logo reference

Bring an available logo file, a wordmark or a visual reference to discuss.

Illustrative colour direction with colour swatches and palette cards

02 · COLOUR DIRECTION

Colour direction

Share the tones, material cues or brand relationships you want to explore.

Illustrative packaging cue with an unbranded packaging reference box and blank wrapping materials

03 · PACKAGING CUE

Packaging cue

Bring a retail, handover or gifting reference if presentation matters.

Illustrative brand-reference cues — not finished artwork, confirmed products or production commitments.

BRAND BRIEF

Bring the essentials when you are ready

Four inputs are enough to make the first private-label brief visual and practical.

Private-label starting brief

Prepare a Private Label Brief

Organise the starting direction and questions for the next discussion.

Prepare a Private Label Brief